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New Video Tells Beautiful Story of Downtown Thorold

THOROLD, ONT. December 15, 2021 --- A new video showcases the Thorold Business Improvement Area (BIA) in a brilliant production created by All Around Media Corp. to promote business in the downtown core.

With this video in the digital age, marketing becomes more than the products and services we sell, but the stories we tell. The new video for the TBIA tells the story of the charm, variety, history, uniqueness and beauty of the downtown core.

“The video looks great. It’s a beautiful story to promote our downtown businesses,” stated Serge Carpino, Chair, TBIA.

The 2-minute video by the Thorold-based studio guides viewers on a tour of the historic downtown. In attention-getting transitions, the scenes capture the amazing images of Historic Downtown Thorold, a Prince of Wales Heritage Award Winner.

Aerial drone footage and storefront scenes were creatively mastered by AAMC’s videographers Austin Holierhoek and Kevan Roy using special effects to highlight the eclectic blend of businesses in the downtown core. The variety of unique boutiques, restaurants, hair and beauty salons, as well as an array of professional services in Historic Downtown Thorold come to life in the video narrated by AAMC’s Kevan Roy.

More than just selling the downtown, the video helps viewers find local businesses by showing all roads lead to Thorold, from St. Catharines, Welland, Niagara Falls and surrounding areas. A key message in the video shows the free parking lots in the downtown area that make it easy for people to love where they shop.

“I love it ‘All Roads Lead to Thorold’ well done and I love the drone footage,” said Ken Sentance, Thorold City Councillor, and representative on the TBIA.

“Excellent. This really showcases all of the great things happening in our downtown core,” added Anthony Longo, Thorold City Councillor, and representative on the TBIA.

The video also spotlights attractions such as the Thorold Community Arena, Thorold Public Library, the Battle of Beaverdams Park and much more to enjoy in the downtown core.

“I like it a lot. I think that the video can be used for many promotional opportunities such as economic development or simply promotion for the downtown and great before and during the Canada Games,” said Susan Morin, Business Development Manager, Venture Niagara.

The Welcome to Downtown Thorold video will appear on websites, social media pages, and a new You Tube channel to be launched in the new year by Paul Carfagnini, Divine Media. More videos will be added to the channel to continue telling the story about the great, local businesses in Downtown Thorold.

Watch the video on Downtown Thorold You Tube Channel


Contact Paul Carfagnini, Divine Media. 905-328-5296 or email


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